Nissan announced a ”lower than the lowest” Equal Monthly Installment (EMI) scheme for its potential customers in India. This exciting scheme is designed to reduce the monthly EMI outflow of the customer by up to 40pc. The offer is valid till April 30, 2013. According to the new scheme, the EMI on the Micra (Petrol & Diesel) and Sunny Diesel is Rs. 8,999 on a three year loan which is lower than the EMI of any other vehicle in these segments. The customer has an option to choose down payment of 34pc on the on-road price or exchange their old car and get an additional exchange bonus of up to Rs. 50,000. The customer can also extend the scheme to include the customised EMI plan for the 36th month. The scheme is very transparent and is based on the trade-in of a used car. The scheme is valid for a period of three years as it takes into account the need of the customer to upgrade to a new car. It is a strong value proposition in terms of offering the lowest total cost of ownership.
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